A Virtual Assistant for Marketing Agencies

Agency margins die in the gap between the work clients pay for and the coordination nobody bills for. Status reports, scheduling posts, pulling numbers for a deck, chasing a client for approval on a headline.

A VA absorbs that layer. Your strategists and designers stay on the work that clients actually pay for.

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Top 3 Reasons Marketing Agencies Hire a Virtual Assistant

1. Specialists stop doing admin. Every hour a strategist spends formatting a report is an hour you cannot bill at strategist rates.
2. Deadlines hold across clients. A VA tracks every deliverable on every account, so nothing slips because two accounts got busy the same week.
3. Reporting goes out on time. A VA pulls the numbers and builds the recurring report while your team reviews instead of assembling.

What to hand off first

• Social scheduling. Loading approved content into the scheduler across every client account.
• Report assembly. Pulling analytics data into your reporting template on a set schedule.
• Client status updates. Sending weekly progress notes so clients never wonder what is happening.
• Research. Competitor scans, keyword lists, and content idea gathering.
• Asset organization. Keeping brand files, logos, and approved copy where the team can find them.

What it costs, and how you pay

Agency VAs commonly run $6 to $12 an hour. Compare that to what an hour of your account manager's time bills at, and the math on moving coordination work off their plate makes itself.

Most VAs work outside the U.S., so you need a way to send money abroad without losing a chunk of it to bank fees. A wire can cost $25 to $50 and take days. See the full guide to paying a virtual assistant, or get started with Wise.